︎
“Can you take me higher? To a place with GOLDEN
streets.”
- Creed

“Aye,I want to buy a JEEP, aye, that’s my energy!”
- Kevin Abstract

“Drove to CHICAGO, all things know, all things know.”
- Sufjan Stevens
“Feeling like ice cold LEMONADE.” 
- Vince Staples

“ADIDAS gave me a million and that don’t bounce.”
- Pusha T

“Peace to my man sean, ALLSTATE.”
- Action Bronson
“Go ahead, envy me,
I’m raps MVP.”
- Game

ozarkjackson@gmail.com




About
Mike’s Hard

PTO is a staple of white collar jobs, but for many Americans a day off work = no pay. Introducing MTO, a paid day off from Mike’s Hard Lemonade. 




Case Study



GIFs



Web


GCD: Drew Donatelle
ACD: Priyoshi Kapur
Copywriter: Mary Adam
Art Director: Beth Jackson